Activity Based Marketing – Do Your Activities Define You?
Activity Based Marketing. What is it?
Activity Based Marketing is a style of marketing, where the activities you’re involved in on a daily basis becomes the content of your actual marketing activities.
How’s that for a confusing definition? Yeah. Let me explain…
Say I’m a Real Estate agent who goes out every single week and previews all the new listings in the neighborhood I’m focusing on. That’s my activity set.
When I’m out previewing homes, I see things that are interesting to me. Things in the neighborhood, things in the homes I’m previewing, etc. I may take a picture of some of these things. That’s my content.
As I’m finding these interesting things, I decide I want to share them with members of my “community”. My “community” could be friends on Facebook, Twitter, or visitors to my blog. Basically your community is your sphere of influence. So, I may use the Facebook app on my iPhone and upload the image to my profile (or fan page) and add a quick little note explaining why it’s interesting to me. That becomes my marketing.
Put those three things together, and you have Activity Based Marketing, where the smallest little activities become a large part of conveying your message (in this case it would be “I’m a Real Estate agent) to a specific group of people. Here’s a great example from @Garrons on the Portland Real Estate site.
For a glimpse of how we’ve been using Activity Based Marketing, check out (Activity Based Marketing at M Realty) on the M Realty site.
So, what activities are you using to market yourself?
