A Question That Could Change Your Life

I posed a question on my Facebook page tonight that’s been weighing me down lately…

If there were no limitations or consequences, what would your “perfect” average day look like?

To clarify a couple things in advance:

Limitations: financial, geographical, health, other people, etc.

Consequences: stuff that could get you into trouble or kill you.

Average: you would do all this, every single day, without dying or getting sick of it.

Most of the responses I received were a good start… but I want to go deeper.

So, here’s my “perfect” average day:

The sun shining through the window onto my face wakes me up.  I grab my iPad, check my analytics and adsense accounts to make sure everything is looking normal. Yep, it’s 8am and I’m already at $100. I’d then peruse through my Twitter and Facebook stream really quick, checking for anything worth a damn. Seems like all is well in the world.

I let the dog out and hop in the shower, not even worrying about wether or not I should shave, which obviously means I don’t. When I’m done, I throw on some shorts, a t-shirt, and my trusty flip flops before heading out the door to go grab a quick breakfast at Bumblekiss (a great local breakfast spot). As I get close, I notice there’s a front row parking spot… just calling my name.  I don’t even have to order the eggs benedict, and an ice cold coke. The order was placed the minute the waitress saw me pull up, and it’s delicious, as always.

As I stand up to leave, I overhear a young kid at the neighboring table tell his mom “that car is awesome!” and I can only assume he’s talking about the Maserati Granturismo that awaits me in that front row parking spot. The custom flat black paint job makes it look almost militaristic. I wouldn’t have it any other way.

Time to Head to the “Office”

As I press the button to start the car, the radio turns on… AC/CD’s Thunderstruck.  Hell yeah. I pop open the sunroof and I’m on my way.  Today’s turning out to be a pretty good day so far.  They seem to be playing only my favorite songs on the radio… which makes sense, since the car has Pandora radio built in. Of course, I went premium so I don’t even have to listen to the ads.

Since it’s such a nice day, I decide to take the LONG way to the office, so I can get the car out on the freeway where she belongs. I call my assistant, letting her know I’d be about 20 minutes later than normal.  Now usually, going the long way (down the 205, and back up I5) would take a good 40 minutes, but I’m doing 90mph, because in this car that feels like 60.

So, I pull up to my office (hot damn, another front row parking spot) which is in a big warehouse loft in the Pearl District, ready to make things happen. As I enter the building, I’m greeted by my assistant, who promptly fills me in on what the day has in store for us. Apparently I’m meeting with a client, who is looking for some new strategies to increase their online business. So, I spend the next few hours doing some research and preparing for our meeting. When the time finally comes, I throw a couple ideas at them which totally blow their minds, so of course they give the approval to go ahead. Done deal.

My phone rings. It’s my girlfriend (assuming I have one, since this IS my perfect average day). She wants to know if I want to grab lunch. Her office is close to mine, so we often meet up for lunch at our favorite spot. Today, she fills me in on a juicy story that is unfolding with some of her co-workers. I don’t really have anything too exciting to report, other than today has been awesome so far…  so we make plans to take Friday off and head to the beach with friends as we finish up our lunch. Then, we go our separate ways again, surely to meet up later tonight.

As I start walking back to the office, I see a past client eating lunch on the outdoor patio… he quickly invites me to sit down and join him. “Lunch on me!” he proclaims. I explain I already ate with my girl, but I’d sit and chat for a second. We instantly start talking business, because he’s still seeing results from the campaign I put together for his company nearly 6 months ago.

See, because I run my business the way I want to, and work only with people that are a good fit, things always work out this way. It’s almost like we become friends through the process. So, when I see them 6 months later (and more often way sooner) I don’t ever think to myself “oh god, there’s Bob, I better duck and hide”. I genuinely like working with my clients, and judging by their responses when we bump into each other, I think the feeling is mutual.

I get back to the office and decide to start working on the new client project while the ideas are fresh in my mind. After about an hour my phone rings again… this time it’s my buddy Phil. He’s in town visiting his parents, and wants to hang out for a bit before he has to head back down to Long Beach the next day. Sounds like a perfect reason to take the jet skis out, right? So I head home, grab the truck and the skis, and head down to the river to meet up with Phil.

When we’re done tearing up the water, we decide there’s no better way to end the day than some cocktails and a nice juicy steak. So, we head over to one of Portland’s finest steak establishments, the Acropolis, for some drinks, food and a little entertainment. I send my girl a quick text, letting her know what we’re up to, and that she’s welcome to join us, which she doesn’t. She knows it’s important that us men have our “man time” so we spend the next few hours just kicked back, relaxing, talking about the good old days.

As I walk through my front door, I’m instantly greeted by our wet nosed, 4 legged companion, Doc. He gives me the sniff test, approves, and lays back down on his oversized bed as I grab a glass of juice and hit the couch to spend some quality time with my lady friend.

At 11:55pm, I check my analytics and adsense stats one last time to see how the day went and make sure all is well. $240 today. Not bad.

So, that’s my “perfect” average day. I’d love to hear part or all of yours. Leave yours in the comments…

New Year, New Goals

Too many projects, too little Coke.

Every year, right around the first week of January, I sit down and evaluate my life. Not in a weird suicidal way or anything, but more like a ‘what’s working and what’s not’ sort of thing. I like to look at it from every angle, business and personal, and evaluate the things that are important, and the things I think I can live without.

So, as some of you may know already, I’ve sworn off two things in 2011. Drinking Coke (for the most part) , and attending Real Estate conferences.

The Coke thing is something I’ve been trying to do for a while now (15 years to be exact) and I just decided 2011 was going to be the year I made it happen. So far so good… in the month of January, I’ve already cut back the amount of soda I drink a considerable amount. I was drinking around 96 ounces per day. For those counting, that’s almost 3 liters and like 90 teaspoons of sugar! The hardest part so far was getting past the caffeine headaches.  But, I conquered those early on and now it’s smooth sailing. I still treat myself to a coke here and there, but nowhere near as much as I used to. Now I can say I “want” a coke, not I “need” a coke.

The second thing I wanted to cut out of my life in 2011 was attending Real Estate conferences. In the last couple years, I’ve attended dozens of conferences all over the country. I’ve gone as a speaker, a sponsor, and a plain old attendee. I’ve seen the best and the worst. Spending thousands of dollars (sometimes per trip) all for what? To say I went? To see my e-friends? It sure as hell wasn’t to get new business. Sure, I could say I learned some things here and there… but at such a huge cost in both time and money, that I just can’t justify it any more. I’d much rather invest both the time and the money into my own personal business or a non Real Estate conference where I would actually learn something new, and I’d be willing to bet I can come out 10x ahead of where I would if I spent it on the same conferences again this year. So, that’s the plan.

At the end of 2011, I’ll look back (and forward) and evaluate if my decision was a wise one or not. I have a feeling, I already know the answer, but only time will tell.

What Do I Have Teux Deux Today?

If you’re like me, in that you’re constantly writing “to-do’s” on post it notes and sticking them around yourself, you might want to take a look at TeuxDeux.

TeuxDeux - To do's simplified

TuexDeux is a “simple, designy, browser-based to-do app”.  And they do mean simple.  For those of us who just need a quick and easy place to store to-do’s, TeuxDeux delivers.  As you can see in the above image, each week is broken down by day, and each day is broken down by…  well, nothing actually.  Using simple drag and drop technology, you can arrange your to-do’s in whatever order they need to be completed.  A quick click will cross the item off the list as being complete, and another click erases the item.  If you don’t finish a task, it will automatically carry over onto the next day until you mark it off as complete.

That’s it. No scheduling, no reminders, no bells and whistles. Just a simple, clean, to-do list in all it’s glory.

But, what about when I’m away from my computer?

Never fear, TeuxDeux just released an iPhone app.  The app, which costs $2.99, automatically syncs with your account on TeuxDeux.com and provides you with all the simplicity of the browser based version, from the convenience of anywhere. Don’t have an iPhone? All is not lost! They’re working on a Blackberry version, and releasing the API for other developers as well.

So, when you have a lot of stuff teux deux, get TeuxDeux, and get it done!

Top 100 Most Connected “New Media” Peeps

What if you took a list of the top 10 (top of mind) “new media” folks on Twitter and threw them into some crazy algorithm that calculates a bunch of numbers and spits out an even larger list of the people that those 10 are following, which then gets thrown against a peer ranking system to rank who the most connected people are?  What would that list look like?

Well, I did just that.  The results are below in the form of my Top 100 Most Connected “New Media” Peeps:

My “top of mind” list:

garyvee
unmarketing
ijustine
chrisbrogan
aplusk
scobleizer
briansolis
om
ev
kevinrose

The above list is the list of people that came to my mind when I started thinking of “new media”.  They’re in no particular order.  But, the list below is.

Name

Twitter Home

Peer Rating

Evan Williams ev 83
Kevin Rose kevinrose 70
Chris Sacca sacca 68
Gary Vaynerchuk garyvee 68
Jack Dorsey jack 67
Tim O’Reilly timoreilly 67
Biz Stone biz 65
Robert Scoble Scobleizer 65
Om Malik om 64
Jason Calacanis Jason 62
Scott Beale laughingsquid 62
TechCrunch TechCrunch 62
Pete Cashmore mashable 58
Loic Le Meur loic 57
Zappos.com CEO -Tony zappos 57
Dave Morin davemorin 55
Barack Obama BarackObama 54
Bill Gates BillGates 54
iJustine ijustine 54
Dave McClure davemcclure 53
Fred Wilson fredwilson 53
Anil Dash anildash 52
John Battelle johnbattelle 52
Kara Swisher karaswisher 52
Veronica Belmont Veronica 52
MG Siegler parislemon 51
Mr Tweet MrTweet 51
Sarah Lacy sarahcuda 51
ashton kutcher aplusk 49
craignewmark craignewmark 48
Michael Arrington arrington 47
Chris Messina™ chrismessina 46
Jeff Jarvis jeffjarvis 46
Leo Laporte leolaporte 46
Chris Pirillo ChrisPirillo 45
Matt Cutts mattcutts 45
Twitter twitter 45
Caterina Caterina 44
Clay Shirky cshirky 44
dick costolo dickc 44
Ryan Block ryan 43
Steve Rubel steverubel 43
joshua schachter joshu 42
marissamayer marissamayer 42
Matt Mullenweg photomatt 42
Xeni Jardin xenijardin 42
Chris Anderson TEDchris 41
Philip Kaplan pud 41
Pierre Omidyar pierre 41
Tim Ferriss tferriss 41
zefrank zefrank 41
Al Gore algore 40
Chris Brogan chrisbrogan 39
MC HAMMER MCHammer 39
Richard MacManus rww 39
Hugh MacLeod gapingvoid 38
shiralazar shiralazar 38
Cathy Brooks CathyBrooks 37
danah boyd zephoria 37
Randi Zuckerberg randizuckerberg 37
sara sara 37
Bijan Sabet bijan 36
Eric Schmidt ericschmidt 36
Jeff Clavier jeff 36
Joi Ito Joi 36
Pop17 pop17 36
Tara missrogue Hunt missrogue 36
Danny Sullivan dannysullivan 35
Dennis Crowley dens 35
Gina Trapani ginatrapani 34
Jay Adelson jayadelson 34
Josh Kopelman joshk 34
Merlin Mann hotdogsladies 34
Tantek Çelik t 34
Aubrey Sabala Aubs 33
Chris Anderson chr1sa 33
David Prager dlprager 33
drew olanoff thatdrew 33
Frank Gruber FrankGruber 33
Gavin Newsom GavinNewsom 33
John Gruber gruber 33
Trammell trammell 33
David Pogue Pogue 32
Guy Kawasaki GuyKawasaki 32
Sarah Lane sarahlane 32
Alex Payne al3x 31
Cali Lewis CaliLewis 31
Chad Hurley Chad_Hurley 31
Daniel Burka dburka 31
Melody McCloskey MelodyMcC 31
Ross Ross 31
Steve Garfield stevegarfield 31
Walt Mossberg waltmossberg 31
AJ Vaynerchuk ajv 30
David Recordon daveman692 30
Emily Chang emilychang 30
Matt Galligan mg 30
Ryan Sarver rsarver 30
shel israel shelisrael 30
Andrew Mager mager 29

So you can see, just by seeding the system with a few names we’re able to get a pretty extensive list of “new media” types, using a fairly simple (yet fairly complex) algorithm and a couple calls against the Twitter API.  Cool huh?

Although this list was created just for my personal curiosity, one thing I thought to be pretty funny was that someone like @ChrisBrogan was so far down the list. Just barely above @MCHammer, who I’ve never really thought of as a player in the “new media” world.  But, maybe I’m wrong…

Connect with me on Twitter:  @JBern

The Wild West of Real Estate: Snake Oil Vendors Hit Portland Agents

Apparently the “sales team” from a company called Inside Real Estate (normally I’d provide a link here, but it’s against my “no links for sleazy companies” policy) is making the rounds in Portland selling their “blogging services” to agents.

For the low price of $75 a month, plus a small $199 “creation and setup fee”, you get a… Drum roll please… WordPress blog. But wait, wait, wait, there’s more…

For an additional $10 per month they’ll set you up with your very own Twitter account, Facebook account and even an RSS feed!

You thought I was done?  Oh no my friend, oh no.

Don’t have time to write your own content?  No problem, they have a cure for what ails you! For only $27 per month (on top of the $85 you’re already spending), they will provide you with Real Estate related articles for you to publish on your blog.  Presumably the same articles they’re providing every other agent in the Nation who is foolish enough to fall for their sales pitch. Think about that for a second…

So what is it that has me so worked up about this?

Is it a bad product? Nope. WordPress is my platform of choice and what we build for our agents at M Realty (examples). It will do pretty much everything they say it will. No issues there.

Is it the price? Yes. $75 a month for a WordPress blog?  Come on…  The other fees/services are equally ridiculous. Unless you’re getting a top notch IDX home search and contact management system (like HomeQuest) along with that fancy WordPress blog, you should only be paying about $5 a month for hosting. I guess they have to pay their traveling snake oil salesmen somehow, right?

$10 a month for a Twitter/Facebook/RSS feed? Sorry to say, but if you need to pay someone to setup your social media accounts for you, you’re never going to get it. Don’t even try.

$27 for ghost writing? Same deal. This is your blog, you need to create the content that expresses your personality, your attitude, and the way you run your business. Plain and simple.

I think more than anything, I was a little perturbed by the sales tactics these guys were using on the agents. Telling them there are only a limited number of “spaces” available in a market, guaranteeing top placement on Google search results, you know all the usual bullshit sales tactics companies like this would have to use to get people to give up their credit card info and get the sale. When I heard several of the agents in the office fell for it and signed up, all I could do was shake my head.

On behalf of all the honest vendors out there, I apologize that we couldn’t get you more information in time to make a better decision.

Random Thought

Lather, Rinse and RepeatFocus, consistency and a clean message. Rinse and repeat.

If you struggle with marketing, try sticking to this simple mantra. You’ll be amazed at how these simple words, once mastered, can make a huge difference.

Bern out!

365 Things To Do Instead of Plagiarizing Content

Plagiarism: “the use or close imitation of the language and thoughts of another author and the representation of them as one’s own original work.”

Watch this video, it’ll blow you away… Don’t mind my shaky recording style, I hear it’s all the rage in Europe right now.


I’ve said on Twitter several times that if you’re going to steal someone else’s ideas, at least try to improve on the ideas somehow and make them your own, so that we can all learn from it.  I guess this takes that to a whole ‘nother level!

After poking around on this copycat blog a little more (which has since been taken down), I noticed that there were several posts labeled “Day 1 of 365…” in a couple different areas of Washington County. Apparently the agent is using this as a home for the content of several similar Facebook pages. That explains my confusion as to why the Beaverton/Aloha page linked to a blog with content for Banks.

Now, I know that @DaleChumbley wasn’t the one that originally came up with the idea for a “365 Things to do in…” page, but like I’ve mentioned before, I think he’s one of a few that is doing it correctly, for the right reasons, and has the commitment to keep doing it. Sure, Dale took someone else’s idea and incorporated some of his own into it, but he didn’t straight up plagiarize the original content on the other pages (and their related sites) before his like this agent did.

So, what are your thoughts on this? Does it piss you off that there are people out there that can’t even think for themselves and are willing to blatantly steal the content you’ve worked so hard on creating? Obviously it does me…

Would you ever work with someone that did something like this?  I’d love to hear your thoughts in the comments below…

WordPress Plugin to Add Twitter’s @Anywhere Functionality

@Anywhere Plus WordPress PluginI just added a new WordPress Plugin that adds the @Anywhere functionality to the blog. So now every time I reference someone’s Twitter ID in a post or page, a couple things happen.

First, the username is automatically converted into an active link directly to the persons Twitter profile. A definite time saver there…

Secondly, if you mouse over the link without clicking, a hover box appears with the user’s basic details. Clicking the “more” link expands the box showing the user’s full bio, latest tweet, follower stats and even a +follow button, as seen in the image to the right.

Go ahead, check it out for yourself on my Twitter ID: @JBern

Cool huh?

I’m Done with Social Media

Social Media is such a beat up term these days. It’s tired. Weak. In fact, I’m done with it.

I’m going antisocial!

Seriously though, I’ve been thinking about this quite a bit lately. Making some changes in the way I interact online. Creating some controversy around the “proper” way to follow and unfollow people, if there is such a thing. I was told I was being antisocial, an elitist, acting like a 9 year old and that my life was in ruin because I had done a mass-unfollow to clean up my Twitter account. Whatever…

Twitter, Facebook, LinkedIn… All these social media (yuck, there’s that term again) platforms are based around one thing. Community. A community that I build. One that I have control over. If I want to unfollow people, I can. There’s no rule saying if you follow me, I have to follow you back. But, if you engage me, chances are really good that I will bring you into my community. Call that line of thinking whatever you want, it is what it is.

So, what IS it?

To me, these platforms (mostly Twitter and Facebook), have become more collaboration tools than anything. Community based collaboration tools where I can reach out to my friends and followers to get questions answered, find new things to do, cool people to do them with, etc. Google used to be my answer for pretty much any question or problem I was having. Now, I turn to those I know and trust for opinions, answers and input. THAT is worth it’s weight in gold to me, whether I’m antisocial or not.

So, there it is… Community Based Collaboration Tools. The end of social media (for me at least).